I looks like this company has gone with high end components and materials, multiple models, coupled with low volume, probably has high manufacturing costs, and since small, is passing these costs onto the customer. Anybody can buy quality blanks and wrap them up up with bling, but are these blanks unique and designed with a purpose? Or are they off-the-shelf from a manufacturer and the same blank floating around in other boutique companies, some of which may be cheaper (moonshine comes to mind) dressed up to be unique. It reminds me of the Instagram ads, 5 different companies all hawking the exact same junk from China. To me, it's the R&D that is what's worth paying the top dollar, but others like the bling, to each their own.
Off-shore doesn't not necessarily mean poor quality. Many Asian manufacturing facilities are light years ahead of many in NA and are often leading edge. If the importing company is doing it's job with proper QC/QA, there's nothing wrong with that, but if it's going straight from offshore to a NA distribution facility there could be problems.
I've always been skeptical of companies that come out of nowhere and charge top dollar, with all the hype and no real 'street cred'. But if they're still around in 10 years, maybe they're doing something right.
This is sort of my bag since I work in Quality and have always took an interest in the smaller outdoors manufacturing industry (dream job).