A full page add does not necessarily mean full page revenue. All magazines go through a period of time when they are prepared to get a look that will generate the distribution numbers to eventualy bring in the revenue.
The large format was very nice from a design point of view but was not good for expense.
Look at what Schmookler is charging for his new mag. It too is beautiful but can it make it in the long run?
The large format was very nice from a design point of view but was not good for expense.
Look at what Schmookler is charging for his new mag. It too is beautiful but can it make it in the long run?