Just interested to hear a few opinions of this topic. I understand that some river are unmistakable in many photos and need not to be named to be recognized by many. Rivers of legend and rich in history. And have decent sized runs of fish (or used to) to support the pressure brought on by being advertised in a fishing publication. But what about the smaller rivers the ones that have smaller runs of fish and are mostly fished by locals and a few others who put the boot work in to find them. The ones that are whispered rumours and are a gamble to go explore. This recently happened to one such stream in my back yard. I couldn’t bring myself to read the article all I needed to see was the picture of a guy playing a fish and the name of the river on the picture. Is this fair to do something like this to a river that sees a run of 50-100 fish? Should the small sensitive fisheries be name for all the world to see and pictures of a few fish from there waters put in print and made out to be some kind of amazing unknown fishery just to maybe sell a few magazines? Or for the guide that sold out his back yard to get his name in a magazine? We all preach conservation and want nothing more than to see steelhead thrive and keep going well beyond our life time. I seriously question the ethics of fishing publications and now only see them trying to keep there magazines fresh and selling. The naming of small rivers and there sensitive fisheries needs not to be a thing. In this day and age we live in with declining fish stocks and more crowds all over the bigger rivers and people now more than ever are searching for the next great fishing destination. This just seems wrong in so many ways. That’s all I got. I’ll go crawl back under my rock now.