I read Gink and Gasoline's Louis Cahill's defensive take
on a blog post that bitched about
what the sport of fly fishing has become, then I read the post. It made me laugh. A little uneasily, since I got to the post on Instagram where I follow some dependable suppliers of fish porn (and surf porn. And modern prefab housing porn. etc.) He poked fun at fly fishers, especially at the ones who work hard to 'build their brand' so that they can move up in 'the fly fishing industry'. There are digs at bearded guys in logo'd, flat brimmed trucker hats sporting fish tatoos, packing the latest gear, wearing the latest togs.
Then I got an email from Hatch Outdoors. I like their reels. But reels and other hard goods don't have much income growth potential compared to clothing. If you can get your brand to catch fire, your t-shirts and hats, and whaterver else you can brand can really bring in the bank. So Hatch is making an effort in that area.
The email I got was promoting a new product line, The Destination Series. Oooh! Clothes for the mountains, for islands, for flats. I expect to see these items on exactly the folks the guy who wrote the blog post was talking about. No worries. I get it. Some folks just gotta represent!
Here's what's funny, at least to me. The shirts and hats in the Islands destination series are black. I dunno if they got this one right. The islands I grew up in are hot, and some of the ones I visit are really hot. Black just isn't a color you see much, unless it's tourists. Or, maybe guys on Vancouver Island or Haida Gwaii, but then I think the t-shirts would be long sleeved and the hats, oh never mind.
Go read the posts. They'll get you going, one way or another...